General News
10 August, 2023
Local store joins drive to end period poverty
Stocking up support to eradicate period poverty in the town, Woolworths Maryborough has officially launched its Dignity Drive campaign this month. A biannual initiative, the store will donate five cents from the sale of every period care product...
Stocking up support to eradicate period poverty in the town, Woolworths Maryborough has officially launched its Dignity Drive campaign this month.
A biannual initiative, the store will donate five cents from the sale of every period care product throughout August, to Share the Dignity, a national charity that works towards ensuring menstrual equity across Australia.
Proceeds from Woolworths will be used to help the not-for-profit organisation in providing free period care products and maintaining the 100 plus Dignity vending machines, which dispense free period packs discretely and free of charge to those in need.
Getting customers on board as well, a pink collection box will be available in store for the donation of menstrual products — all items in their original packaging including pads, tampons, menstrual cups, period underwear, reusable pads and incontinence aids can be placed in the collection boxes.
These donations will be distributed by volunteers to Share the Dignity’s charity partners consisting of homeless and domestic violence shelters alongside other organisations helping vulnerable community members.
“We’re proud to continue our partnership with Share the Dignity and support the meaningful change they are creating,” Maryborough store manager Brad Kelly said.
“As the August Dignity Drive begins, we’re also excited to launch a range of offers on personal care items for our customers, and we hope the support of this campaign can help Share the Dignity continue to reach new goals in its efforts to provide menstrual equity for all.
“We would also like to thank all of Maryborough customers for their donations, as their generous contribution has helped lessen the impact of challenging times over the years.”
For the first time this year, customers shopping online can also get involved, with $2 and $5 donations. U by Kotex will also be donating one product for every $2 donated online, or three products for every $5 donated online.
Share the Dignity is aiming to collect at least 200,000 period products this Dignity Drive, with increasingly high demand from their charity partners.
“We often come across heartbreaking stories, such as a recent incident of a father living in a car with his daughter. His daughter had experienced her first period and unfortunately found himself unable to source the support she needed,” the charity’s founder and managing director Rochelle Courtenay said.
“You never know what someone is going through and, at the very least, let’s ensure they can manage their period with dignity.”